Translation mistakes – not just for laughs
Today we have a guest post from language company, thebigword, on famous translation mistakes, some of which had serious consequences. Mistakes are common, and to be expected, when you’re learning a language – but when it really matters, it’s important to get it right!
Over the years there have been many translation ‘slip ups’ and faux pas, and whilst the mistakes may seem funny some can have a far more serious impact. Reputable language solution agencies such as thebigword, specialise in international translation and you can bet your bottom dollar that they wouldn’t be caught making slip ups like the following.
There have been many incidences over the years where mis-translation can go from highly amusing to potentially life damaging. For example, Mead Johnson Nutritionals in 2003 had a case raised against them when 4.6 million cans of baby food had to be recalled. The translation error, which was caused by effectively being lazy, meant that the prescribed recipe translated into Spanish could have caused massive health issues, according to the U.S. Food and Drug Administration.
Businesses and the world financial markets have also paid the price at the hands of poor translation, most notably when the price of the U.S. dollar was sent spiralling after an incorrect translation of an article by Guan Xiangdong for the China News Service. Guan’s original piece was meant to be a speculative overview of a series of financial reports, but instead it was translated in a more aggressive tone, which ultimately made readers in the U.S. think it was an authoritative warning and they should move their money and sell shares.
The Chicago Tribune published a highly shareable article not that long ago when it collated a series of images captured by tourists on their worldly travels. Examples from China included, ‘man toilet’ and ‘The government decides to cracking down fakes intensively for another three years’. However, our favourite has to be, ‘Because there is the situation when a step is bad, please be careful’. We’re pretty positive that was meant to say ‘mind your step’.
Of course, no faux pas goes unnoticed in the world of marketing, where language on billboards or even newspaper advertising isn’t missed by the most ardent observer.
The popular Dairy Association campaign, ‘Got Milk?’, raised an eyebrow or two when in Mexico it was translated to ‘Are you lactating?’ And in France, Colgate produced a new range of toothpaste called Cue; little did anyone realise that it had the same name as a well-known adult magazine. Now that is what we call a faux pas!
Do you have any favourite translation errors? Please share them in the comments below.
10 reasons to visit… Edinburgh
I’m just about to go back to Edinburgh for my final year of university after having spent some time away from the city. I am determined to tick all of the touristy attractions off the list that make the ‘burgh a worthwhile destination, because it’s so true that when you live somewhere you don’t necessarily take advantage of the opportunities for adventure around you. Here are 10 must-sees that I have managed to experience – I wonder how much the list will have changed by this time next year!
1. Edinburgh Fringe Festival
Each year, around August time, a transformation takes over the city: almost every shop, every bar, every open space is descended on by the Fringe Festival: the biggest arts festival in the world. The first time I went I genuinely couldn’t believe the change that had come over the place I’d been living in for almost a year. There are people everywhere showcasing what they do and love best, whether that is interpretive dance or black comedy, street performance or orchestral ensembles. Some shows are free, others need to be booked far in advance, but I encourage you to go for something off the wall – with so much on offer, a disastrous morning performance can be forgotten with an incredible afternoon show!
2. The Royal Mile
This stretch of road runs from the iconic Scottish battlement that is Edinburgh Castle, to the Palace of Holyroodhouse, the official residence of the British monarch in Scotland. Both of these are highly recommended as places to visit, although I’ve not been to the Castle yet, as part of a university superstition. The Mile itself is flanked by terraces and shops, as well as street vendors and tours offering to show the horrible histories of the Windy City. There are also some great secret passages and alleyways that lead down to Princes Street via the Princes Street Gardens.
3. The National Museum of Scotland
Taking up almost the entirety of Chambers Street, including a controversial extension that holds the Museum of Scotland exhibits, The National Museum has a huge collection of artefacts from across the centuries. Although there are some temporary exhibitions that you have to pay for, you are free to roam around the majority of the museum. My personal favourite is the animal installation that spans three floors.
4. The Grassmarket/the Cowgate
Edinburgh is built on many different levels, and you can be forgiven for getting lost and confused with the topography of the city. Just down from the Royal Mile, the Grassmarket and the Cowgate are ideal locations for a good bite to eat and a drink (or two). There are quirky shops to be found cheek by jowl with hostels and cafés, as well as a few clubs if that’s what you’re looking for.
5. Arthur’s Seat
It’s not a hike, but an energetic walk, and the spectacular view from Arthur’s Seat to the hills, across the sea and out over to Fife is a definite must. It’s a perfect opportunity to take in the whole city, and get to grips with the wind!
6 – 8. Stockbridge
(6) Stockbridge Market on a Sunday is adorable: local produce, friendly people and all sorts of delectable goodies. There are also some lovely cafés in the area.
(7) If you’re in Stockbridge anyway, take a walk along the Water of Leith, which leads from Pentland Hills to the Forth of Firth at Leith. I’m not suggesting you tackle all 24 miles, but it makes for a different view of the city and a retreat from the hustle and bustle of the centre.
(8) The Royal Botanical Garden was founded in the 17th century, and continues to educate and explore to world-renowned status. It comprises four gardens and boasts an impressive collection of plants.
9. The Zoo
Now I’m not sure if you’ve heard, but they’ve got pandas. As well as these adorable, rare creatures, the zoo boasts the UK’s only koalas and an impressive ‘Discovery & Learning’ program for kids. If you can organise your trip for the right time, the Penguin Parade is a site for sore eyes, and other talks throughout the day are fascinating. The zoo is easily reachable by bus from Waverly Train station.
10. The Meadows
The University of Edinburgh area around Bristo Square and George Square backs onto The Meadows and further over to Bruntsfield Links. It’s a lovely spot for a little picnic or afternoon nap, and there’s sure to be people BBQ-ing too. Due to it being a student hub, you could also try out some of the lunchbox-sized lunch venues that won’t break the bank.
Have you visited Edinburgh? Share your own suggestions and tips in the comments for anyone planning a trip.
Lucy
PS Because this is a language blog, we felt we should add a footnote – English is the official language of Scotland, although it sounds a little different from the ‘Queen’s English’ spoken in much of England, particularly the south. Scotland also has two regional languages: Scottish Gaelic and Scots. You can learn Scottish Gaelic now with uTalk; watch this space for Scots!
#giovedìgelato
As you’ll know if you saw my earlier post about Italian habits, I have just come back from living in Rome for four months as part of a compulsory year abroad for my university degree (a.k.a. second gap year). Before departing for adventure no.2 of the year, I was excited to see old stuff, learn some crazy hand gestures, and most importantly, eat well. I soon realised that all of the items on my checklist would be fulfilled the moment I set foot out of my front door every single day of my stay.
As ‘old stuff’ goes, I’d say my favourite has to be the Column of Marcus Aurelius at Piazza Colonna, which stands part way down the Via del Corso that runs from Piazza del Popolo to Piazza Venezia and the gigantic Vittoriano monument. The column towers majestically above shoppers and tourists, who hardly stop to marvel at the intricate story told by the ascending marble figures.
After only a short while in Rome, I came to the realisation that it is in fact impossible to express oneself without one’s hands. Well, express oneself properly anyway. No ‘ma che?’ (an expression of confusion/outrage/misunderstanding/shock) goes without a frown and a double-handed finger-grouped wrist shake, and joy does not exist without at least one arm raised in the air for celebration. These are a passionate people, and they aren’t shy of showing you exactly how they feel.
Now food. I honestly can’t express how much I miss fairly-priced, handmade, loaded plates of pasta, and pizza by the rectangular slice topped with every cut of ham and cheese under the sun. However, it is with gelato that my heart lies, and it’s yearned for it ever since my return. For 18 weeks I undertook an Instagram project entitled #giovedìgelato, trying out new flavours, gelaterie, and selfie angles every Thursday. And it is with you that I would like to share my top three gelaterie in Rome (and the flavours I chose when I was there).
La Romana, 60 Via XX Settembre
I must have been to this gelateria every week I had guests, or if one of my friends had guests, or if I was passing by on my way home, or if it was hot… any excuse really. They offer you white or dark melted chocolate in the bottom of your cone that comes from a free flowing tap, and a choice of four flavours of cream on top of your piled-high gelato. Flavours include ‘biscotto della nonna’, ‘crema dal 1947’ and ‘zabaione come una volta’, inviting you – and all the other 30 people in the queue – to taste the family history of the place. All this for only €2.50. Why did I ever leave?
My #giovedìgelato flavours: ricotta with caramelised figs, yogurt with honey and hazelnut, dark gianduja chocolate in the bottom of the cone, and zabaione cream on top.
Fatamorgana, 9 Via Lago di Lesina
There are several Fatamorgana around the city, but I like this one by Villa Ada in particular, because it makes the journey into a pilgrimage, and the gelato just that little bit more well-deserved. Every time I went (again, it was a relatively frequent occurrence), there were hoards of children with mothers, fathers and grandparents, clambering over each other in an orderly Italian fashion, somewhere between patient and not so, waiting for their number to be called. With over 70 different flavours, I was secretly pleased I had a little while to wait, otherwise I’d never have been able to make a decision: wasabi chocolate, rice and vanilla, and all of the traditional favourites in between. There’s even a sweet little park just opposite where you can enjoy your exotic choices!
My #giovedìgelato flavours: blackberry, ginger with honey and lemon, and three-spiced chocolate chip. No cream this time.
Come il Latte, 24/26 Via Silvio Spaventa
This little gem is just round the corner from La Romana, and although not quite as busy, it is equally worth a visit. Instead of chocolate in the cone, they dip a decorative waffle in it, so that the chocolate dribbles over your gelato. The choice of flavours is not extensive, but changes with availability of ingredients, which adds an element of excitement to the experience (if it isn’t your first time), and underlines their artisan quality.
My #giovedìgelato flavours: melon, salted caramel with Himalayan rose, and a waffle dipped in dark chocolate.
These gelaterie are all slightly out of town, away from the hustle and bustle of the tourist centres. For more central options try:
nr. Trevi Fountain. San Crispino, 42 Via della Panetteria
nr. Circo Massimo. Il Gelato di Claudio Torce, 59 Viale Aventino
nr. Vatican City. Old Bridge Gelateria, 5 Via Bastioni di Michelangelo
Buon appetito!
Lucy
10 reasons to visit… Geneva
When I tell people that I lived in Geneva for five months during my Erasmus year, most say ‘Geneva, yeah…I’ve been to the airport,’ and I have to confess that I was once amongst them. The city as far as I was concerned was a necessary stop on the way towards my most adored pastime (snowboarding), and little else. Although not high up on most students’ list of places to spend a considerable amount of time, due to its costliness and largely conservative culture, I managed to find a host of affordable enjoyments in which you can partake, if ever stuck on a flight transfer or, you know, you actually decide to visit.
Switzerland has three official languages – French, German and Italian. The language predominantly spoken in Geneva is French – don’t forget to learn a little before you go…
1. Lac Léman (pronounced “lemon” in a French-sounding accent)
A beautiful body of water 73km long that is flanked by the Jura mountains to the North and the Alps to the South. On a clear, crisp, winter’s day you can see the snowy summit of breath-taking Mont Blanc, which I can assure you, is the best cure for any heaviness of heart. If you buy a transport pass, it includes trips from one side to the other (at the narrower, city end) – just imagine if that were your daily commute! The lake is great for running around, swimming in and looking at from a variety of locations. Parks worth a visit along the banks are: ‘Mon Repos’ and the ‘Jardin Botanique’ on the Rive Gauche, or ‘La Grange’ on the Rive Droite.
2. Buvette des Bains des Pâquis, Quai du Mont Blanc
It is here that you can combine two of the most Swiss of pastimes: the eating of fondue, by a lake. Although the summer menu doesn’t offer this cheese and wine based delight, the atmosphere of the place is still something to enjoy. If you don’t fancy eating, you can also indulge in a Hammam or massage, or depending on how brave you’re feeling, jump straight in the lake. I went in in December, which I would highly recommend!
3. The ‘brocante’ at Plaine de Plainpalais
Every Wednesday and Saturday, and every first Sunday of the month, the Plaine de Plainpalais holds one of Switzerland’s largest flea markets. From old postcards to candelabras, fur coats to vintage skis, treasures abound. Food stalls selling many different international delights of various savoury and sweet description, and you could easily spend a whole morning trawling through the crates of CDs and photographs. Bargain brocante hunting!
4. The Palais de Nations
The UN offer tours in 15 different languages, through the hallways and into the conference rooms where the world’s wrongs are put to rights. The complex is centred around President Woodrow Wilson’s ‘League of Nations’ building from the 1920s, and the view out onto the lake is in itself pretty inspiring. All in all, a worthwhile experience.
5. International Red Cross and Crescent Museum
The Red Cross was founded in Geneva in 1863 with a view to offering support and relief to wounded soldiers. Since then, the organisation has grown to protect victims of international and domestic conflict. This museum was harrowing and heart-warming at the same time, with so many first-person sources, and an impressive interactive learning facility.
6. Proximity to ski resorts
Ok, arguably this isn’t a reason to visit Geneva, but it’s definitely something that’s great about the city. There are 23 resorts within an hour’s drive, making a weekend break in the mountains a perfectly viable option. If you’re wanting to go further afield, many companies run regular bus services from the airport, which is only a ten-minute efficiently-run Swiss train ride away from the centre.
7. Cathédrale St. Pierre
Situated on the hill of the beautiful old town of Geneva, this Cathedral has a spectacular panoramic view of the city and the mountains that lie beyond. The cathedral itself is an impressive structure, and inside lies the chair of Jean Calvin, one of the pivotal figures of the 16th century Protestant Reformation.
8. CERN
Whilst living in Geneva, I was lucky enough to attend a CERN open day and it thoroughly amazed and confused me. The European Centre for Nuclear Research is a complicated network of warehouses and research buildings that give the appearance of a large village, oh, and there’s a 27km underground Large Hadron Collider too. The visit was more science than I have learnt in my whole life, squished into an afternoon, and I left frazzled but fascinated!
9. Ice Hockey
I will confess that I was already an ice hockey fan before moving to Geneva, but watching Genève Servette play really entrenched my love for the sport. The atmosphere at a game is instantly electric because not only are the fans excited, but also cold, so everyone shouts and jumps right from the get go. The team are definitely worth watching too – this last season they made it to the semi-final of the Swiss National Championships where they had to play ZSC Lions seven times, and unfortunately lost out on a finals place only in the last game.
10. Carouge
This little market town, south of the city, is full of boutiques and hosts a variety of themed markets throughout the year. There are the regular stalls selling meat, cheese, fruit and veg, but it’s worth going at Christmas time to get a sense of the community. Another favourite was when I was there in October and they had a sheep-shearing demonstration and a petting zoo, complete with a show where a sheepdog herded some geese. #Switzerweird
Have you been to Geneva? Share your own reasons to visit in the comments – and remember, we’re always open to suggestions for new places to feature!
Lucy