A little language goes a long way
As marketing manager here at EuroTalk, it’s my job to tell everyone how great our products are. But from time to time, I need to use them for myself and I get reminded all over again just how useful they are.
Last weekend I spent a few days in Naples, Italy. I was determined before I left to try and speak a little bit of Italian; after all I spend most of my time telling other people they have to speak the local language, not to mention it just seemed like the polite thing to do. As it turned out, it was also quite necessary because to our surprise, although it’s a pretty touristy area, not many people spoke English. Fortunately I’d come prepared with uTalk on my phone, and it turned out to be invaluable.
I left home with no Italian at all, apart from the basics – ‘ciao’, ‘grazie’ and ‘per favore’ were the first words I tried out (all included in the free version of the app). I’d also learnt the numbers up to three in advance, so I could ask for a table in restaurants. Pretty soon I realised I also needed to know ‘una bottiglia d’acqua’ because it was quite hot and sunny (when it wasn’t pouring with rain), and some higher numbers so I knew how much money I was being asked for. So out came uTalk for a quick revision session.
The first time we went to a restaurant, the waiter spoke some English and somehow identified us as Brits the moment we walked in, so my contribution was fairly limited, although I was insistent that I wanted to say what I could in Italian. The following night, I managed to ask for the bill, thanks to a quick check of my phone. And by the last night, I was able to order dessert by describing what I wanted (‘una torta de fragole’) and was astonished and delighted when the waiter brought me exactly what I wanted without any confusion. (We also got free limoncello at that restaurant – although I think they might have given that to everyone.)
Our main challenge in Naples was figuring out the ‘funicolare’ – which, by the way, is the weirdest way I’ve ever travelled. (For those who aren’t familiar, it’s basically a little train/car that carries people up and down the mountain – but on the inside and at a 45 degree angle. It’s quite surreal.) I’ll admit there was a bit of English used when I asked the man in the station how it all worked the first time, but then after another quick check of uTalk, I managed to buy us three tickets (‘bigliettos’) from the slightly intimidating lady in the little shop next door.
None of my conversations were particularly long or profound, but every time I said something in Italian and the person I was speaking to understood me, I gained a little bit of confidence. By the time I left, I was quite looking forward to these little exchanges, and was a bit disappointed if someone talked to me in English. There were a lot of Brits around, as we were all there for the Davis Cup tennis (the less said about that the better) and we witnessed a few fellow tourists adopting the ‘talk louder in English’ approach, not to mention quite a lot more standing around looking very confused in the funicolare station. So it was quite satisfying to know that we’d made the effort; the locals I spoke to certainly seemed to appreciate it. And yes, there were a couple of occasions when they thought I knew more than I did and started chatting away in rapid Italian, but somehow I managed to fumble my way through it (‘non capisco’ – I don’t understand – is another important phrase to learn).
It’s always useful to learn a few words before you leave for your holiday, but for me the most useful thing about uTalk was that I always had access to the vocabulary – written and spoken – whenever I needed it. I wouldn’t necessarily have thought to look up ‘strawberries’ and ‘cake’ before I left, for example, so without uTalk I might have missed out on this amazing dessert. And that would have been a tragedy.
Liz
How learning a language can help your career
“Learning a different language has made me the person I am today. I enjoy working with global brands in over 18 different countries, and leading a team specialised in 5 different markets.”
Sarah works as a Multilingual Search Manager at Search Laboratory, and she’s taken time out to tell us why and how learning a language has helped her develop her career.
Q. Your experience of learning a language…
– When did you start?
I started learning another language at the age of seven, when my family moved to Germany. I often say that I learnt the language by watching TV, but it was actually a combination of listening (which did involve TV), reading (mainly as schoolwork gave me no choice – I wasn’t the bookworm then that I am today), and being thrown in the deep end. If there’s no other communication option around you, you will pick up a language. It just might take some time.
– How did you get into languages?
I got into it through video tapes for children designed to help learn a second language, and then through tuition and being surrounded by the language in everyday life. For the first six months of living in Germany I went to an English school, but then transferred to a German one, so speaking the language was a must for grades, making friends, and just generally communicating.
– What was hard?
The first few months were pretty tricky. I’m known as a bit of a chatter-box (this is likely to come across in my answers), so not being able to communicate was tough, but also an incentive to just try the language and learn by doing. The best way to learn a language is to speak it. It’s also the scariest thing about learning a language.
These days the main challenge is remembering the right word for the right language. With two languages buzzing in my head, I can often recall the perfect word for what I want to say, but in the wrong language for the situation.
Q. How you have found being multilingual useful when searching for employment and building a career?
Being multilingual has been very useful for my career, as it’s given me more options, and I think it’s also helped me stand out a bit in the employment crowd. This was especially true when I was younger, and just starting out. Though multilingual isn’t as unusual as you think these days.
It was also a way for me to narrow down my career search. I knew that I wanted to be part of a company that provided opportunities for multilingual speakers, and was equally interested in different cultures and understanding different markets.
Q. How do you use languages in your everyday role as a Multilingual Search Marketing Manager?
I manage our French, Spanish, Italian, Russian and Chinese team, so the language alone doesn’t help out; however, the language experience is vital. I feel that because I went through learning a language and living in a different country that I’m more empathetic to and understanding of the struggles of day to day life (or at least some of them – the team may disagree).
I also think that the language experience has made me very inquisitive about other cultures, and languages, which really comes in handy when looking into the differences of search behaviour and trends in other markets.
Q. Why do you think more people should learn more languages?
Because it’s great fun! And because it can open up career opportunities that you hadn’t even thought of yet.
I sometimes forget that I’m classed as multilingual as having more than one language is natural to me, to my family, and most of the people I work with. I think I’d be pretty bored if I only had one language to rely on.
Also, looking back and seeing all the opportunities I might have missed out on, is a bit of a scary thought.
I’m excited to learn more languages, though can’t decide of the languages which my team speaks, which one to start with. There’s just too much choice!
Do you use languages at work? Have you found knowing more than one language has helped you in your career?
Quote of the week: 5 Apr 2014
For more like this, visit us on Pinterest.
Embed This Image On Your Site (copy code below):
8 common language mistakes to avoid [infographic]
When you’re learning a new language, it’s easy to make mistakes. And that’s ok; it’s the best way to learn. But sometimes you might think you know what you’re saying, and actually you’ve said something very different. Here are a few examples to look out for…
Please let us know your own examples and as always, do feel free to share the infographic with others.
Infographic created by Adam (research) and Luke (design)
Embed This Image On Your Site (copy code below):
10 reasons to visit… Spain
We hope that you enjoyed our first couple of posts from the series ’10 reasons to visit…’ Here’s our latest post, about a magical, warm, sunny place named Spain. We tried to get the opinion of locals or people who’ve lived there so that we can give authentic reasons why Spain is a wonderful country that should be on your ‘to go’ list.
1. Barcelona
We’re going to make this city a standalone reason because it is simply magic. From a walk on the seashore at La Barceloneta, to pubs and terraces along La Rambla, to shopping, to walking in the narrow streets filled with beautiful old buildings that have hanging flowers on their balcony, this is a city where anyone can find happiness. Don’t forget to visit Gaudí’s great work: La Sagrada Familia, El Capricho, Casa Calvet, Park Güell, Casa Milà and Casa Batlló.
The Basílica i Temple Expiatori de la Sagrada Família, Barcelona
2. Fiestas
‘Fiesta’ means ‘celebration’ or ‘carnival’ and the Spanish people have a lot of them because, well, they like to party. One worth mentioning is the Las Fallas Festival in Valencia, one of the biggest national festivals in Spain, which takes place every March. Huge papier maché figures are burnt during the course of the week; there are also many fireworks and plenty of partying. La Tomatina is another well-known festival – basically it’s a huge tomato fight and it takes place on the last Wednesday of August at Buñol near Valencia. And the annual celebration of Carnival in Santa Cruz de Tenerife is second only to the ‘Carnival’ in Rio de Janeiro, Brazil on the world party stage.
3. Delicious drinks and free snacks
Nothing more to say here! We recommend sangria, and a lot of it. Well, if you must know what’s in it: wine, chopped fruit, a sweetener, and a small amount of added brandy. But what’s even better is that most bars will also give you a small snack or tapa to go with your drink: olives, peanuts, crisps or ‘pipas’ (seeds in their shells) are common, as are small pieces of bread topped with jamón or cheese.
4. Spanish cuisine
Oh, yes, the food. The most popular dishes are ‘tapas’ and ‘paella’, which is basically white rice, green vegetables, meat (rabbit, chicken, duck), beans and seasoning. Tapas is actually a wide variety of appetisers – cold (such as manchego cheese, gazpacho and cured jamón) or hot (such as chopitos, which are battered, fried cuttlefish, patatas bravas and chorizo). In the cities along the coast they serve the best seafood and fish.
5. The weather
In most areas of Spain there are 300 days of sunshine yearly. The sunny days and sandy beaches, along with palm trees and, in some areas, parrots flying around freely, make Spain a paradise for tourists. I visited Barcelona in March and there were people on the beach already, so don’t pack too many jumpers…
6. Ibiza
Ibiza is an island off the eastern coast of Spain, which has become famous for its nightlife and the electronic music that originated on the island. Its summer club scene attracts many tourists in the summer, though it is said that the island’s government and the Spanish Tourist Office have controversially been working to promote more family-oriented tourism on the island.
7. Tarifa
Tarifa is the most southern point of Spain and off its coast is the Strait of Gibraltar, which is 14.3 km/8.9 miles of ocean at the strait’s narrowest point – this means that from here you can see Africa. The view is amazing; if you go to southern Spain this is a location you shouldn’t miss.
8. The people
Spanish people are pretty laid back – they enjoy their free time as well as lunch breaks, and you can often see them savouring their coffee on terraces and lounges. You can’t really blame them, with all the sunshine and holiday vibe. If you actually need to get something done, this relaxed attitude can be a bit frustrating, but it certainly makes a change from the frantic pace of life at home.
9. Architecture and sights
We’ve already mentioned some of the iconic buildings you can see in Barcelona, like the famous Sagrada Familia, but there’s a lot more to see in Spain. Islamic influences spread most of the way across Spain between 711 and 1492, and you can see this all the way up to Zaragoza in the north, where the central Muslim-influenced Basilica contrasts with the other Roman influences in the city. The Mezquita (mosque) in Cordoba is absolutely worth a visit, as is the Alhambra in Granada; both are really breathtaking inside and out. There are also some amazing palaces to visit, such as the Palacio Real in Madrid, and the monasterio de El Escorial, a little way outside Madrid.
El Palacio Real (Royal Palace), Madrid
10. Practise your Spanish
Of course! Spanish is generally considered one of the easier languages in which to pick up the basics, and people there really appreciate you trying out a couple of phrases. If you head to Madrid or Barcelona, you can probably make yourself understood in English, but in many other places, people don’t really speak much English, so no-one will laugh at you if you try out asking a few directions or ordering tapas in Spanish.
Please share your own favourite things about this great country – we know there are a lot more than ten reasons to visit!
Ioana and Alex
