Pure and simple?
Recently, Alex wrote about the way languages borrow words from each other. She pointed out that in English, we’re always using words from other languages, sometimes without even realising it, with déjà vu, karate and Zeitgeist being just a few examples.
But is this mixing of languages a good thing, or should languages remain ‘pure’?
Hoji Takahashi, a 71-year-old man from Japan, hit the headlines a few weeks ago when he sued the country’s public TV station, NHK, for the mental distress he’s suffered as a result of them using too many words derived from English. A couple of the examples given were toraburu (trouble) and shisutemu (system).
He’s not alone – many elderly Japanese people have trouble understanding these ‘loan words’, and the government has apparently been under pressure for over ten years to try and do something about the dominance of American English in Japan, which has been growing ever since World War II.
The lawsuit is quite controversial, with some dismissing it as ridiculous and others giving Mr Takahashi their full support. But whatever your view, it does raise an interesting question – one that we at EuroTalk often face when translating the vocabulary for our software. Should we go with the word that people most often use, or the one that’s technically correct in the original language?
It’s a difficult decision, particularly when translating for people who want to learn a language, because we know that we have a responsibility to get it right; language learners are putting their faith in us to teach them the correct words, so they’ll be able to speak to people and won’t be embarrassed by saying the wrong thing. But at the same time, the ‘correct’ word might not be the one that they’ll actually need when they get to wherever they’re going. This is particularly the case with African languages, where many words are adapted from French, and indigenous South American languages, where the Spanish influence is very clear. And it can be frustrating for someone who’s just starting to learn a new language to find that half the words are not actually in that language at all.
A few examples:
– In Maltese, the correct word for ‘airport’ is ‘mitjar’, but everyone says ‘arjuport’.
– In Swahili, although ‘tomato’ is ‘nyanya’, ‘tomato ketchup’ is known as ‘tomato’, although the technically correct translation is ‘kechapu ya nyanya’.
– In Tumbuka, when counting to 20, Tumbuka numbers are used, but beyond 20 the numbers revert to English.
There are many more examples, as we’ve discovered over the years and particularly when working on the translations for the new uTalk app. Each new translation is carefully considered and discussed to decide on the best choice from a practical point of view, selecting the word most people would actually use in real life – even if this means some people, like Mr Takahashi, don’t agree with the final result.
What do you think? Should language learning software teach a language in its purest form, or is it better to learn the words that are most commonly used, even if they’re borrowed from another language?
Liz
Lost in translation: making sense of maths
Reading Nat’s post about all the fascinating linguistic differences and difficulties that she and her translators experienced when translating the new uTalk app, I was reminded of some of the similar issues we’ve had in localising the maths apps. What seems totally normal to a three-year-old in the UK might not be all that familiar to a kid in Malawi, for a start! Not to mention the fact that (unfortunately for us English speakers), not all languages follow our grammar rules. Here are a few of the cultural and language localisation issues we’ve come across recently…
In Swedish, there were a couple of interesting language differences, for example: you cannot use the same word for ‘height’ in Swedish for an object such as a house as for a person (Välj det Längsta barnet – choose the tallest child, but Välj det högsta trädet – the tallest tree), whereas in English we can say short or tall regardless of the object.
In Malawi, some of the ‘everyday’ objects featured in the apps probably seemed more than a little strange. In fact, Chichewa is strongly based on words for things that people see and encounter in daily life. Our translator had to get a bit creative and come up with ‘equivalent’ names for objects such as a robot (a doll in the Chichewa version), a turnip (a potato in the app), a dragon (she had to use a description meaning ‘a fierce animal’) or a fridge (replaced by a cupboard). There are also many more ‘technical’ words which don’t exist in traditional Chichewa, such as shapes. These are therefore normally given English names with a slight Chichewa accent (sikweya, trayango, rekitango and so on).
This is quite similar in Wolof: many items simply do not have a name in Wolof, or the words are unfamilar to most young people. Many items are therefore named in French instead, such as animals (giraffe), shapes (cercle) or fruits (banane). Above about 10, Wolof-speakers also tend to revert to French numbers instead of the more complex Wolof system (similar to the Chichewa – 5 and 1, 5 and 2…).
As with the uTalk app, Polish proved an especially problematic language for us too. One of the biggest issues was that in Polish the word for ‘you’ is dependent on gender. The translator mainly dealt with this by saying ‘we’ (e.g. Nauczyliśmy się/robiliśmy – we learned/were learning how to…), rather than addressing the child playing the app as male or female. It is also not usual to use prepositions such as ‘inside’ and ‘outside’ when describing the location of an object. e.g. instead of saying ‘the book is outside the cupboard’, Poles would normally say ‘the book is not in the cupboard’. Similarly to many other languages, some of the objects were also not very familiar: a cricket bat is not a well-known object, so it was translated as kijek – a little bat, and mangoes were translated as owoce – a fruit, as mangoes are not a ‘usual’ fruit in Poland – the same was the case with the Hungarian app, where we translated mango as gyumolc – also a generic word for fruit.
In Portuguese, there is no real way to distinguish between ‘more’ and ‘most’ or ‘less’ and ‘least’. Mais means both more and most, and menos less/least/fewer/fewest. This is also the case in Welsh: ‘bigger’ and ‘biggest’ translate to mwy and mwyaf respectively, but ‘more’ and ‘most’ also translate to mwy and mwyaf. The same goes for ‘smaller’/’smallest’ and ‘less’/’least’ (llai, lleiaf). On the other hand, there are different words for top and bottom shelves. Generally ‘top’ and ‘bottom’ are top and gwaelod but ‘top shelf’ and ‘bottom shelf’ are silff uchaf and silff usaf.
I was also intrigued to find out that in Amharic (an African language spoken in Ethiopia), they have a completely different system for telling the time: ‘1 o’clock’ does not mean lunch time, it in fact means ‘the first hour of the day’, i.e. when the sun comes up, and the rest of the day is counted from there. In fact, “Telling the time’ has been one of the hardest topics to localise, as our ideas of what happens at what time are not exactly international. Our French translator not only found the idea of eating a boiled egg for breakfast rather funny, but also pointed out that schools finish at 5 in France, not 3 as in the app, and a child would eat dinner at 7 or 8, not at 5 or 6! In Spain this is even funnier, as Spanish children regularly eat their dinner at 9 p.m., and go to sleep at 10 p.m. or perhaps later at the weekend or on holiday.
These are just a few of the language and cultural issues we’ve encountered on the maths translation project, and there are sure to be more! We have 10+ new languages ready to be released, and many more in the pipeline, so watch this space!
Alex
The maths apps are available from the App Store: Maths, age 3-5 and Maths, age 4-6.
And also now available (in English only for the time being), Counting to 10, our first maths practice app, is on sale in the iTunes App Store for iPhone, iPod touch and iPad, and Google Play, for Android devices.
Do you know who you’re talking to?
Our post today is by Izabella Klein, who’s been working with us to translate our maths apps into Brazilian Portuguese. Izabella’s post is about the importance of getting to know your target audience as a translator, and understanding more than just the words used.
Have you ever read an article, document or webpage in your own language that you can clearly see has been translated from another language? The sentences don’t really make sense, or have wordings that are not commonly used where you come from or where it’s been published. Do you get bored or lose interest because of this? I would say most likely yes!
There are two main reasons for this. One, it has been translated by a translation device. Or two, it has been translated by real people, but they were not careful to take into consideration the target public – you.
Reason number one I will disregard, because I strongly do not recommend this option for translation. But let’s go a bit deeper into reason number two, and look at why many translations are not handled carefully, to catch the attention of the readers, or even just make them understandable.
Let’s take the English language as an example. How many different countries in the world speak English as a first language? USA, England, Australia, some of Canada, some of Africa and even more. But, although it is all English, each one of them has a particular way of communicating; they use different words, they have different local parlance, slang and so on. Spanish is another language spoken worldwide as a first language; take Spain, Argentina, Colombia, Mexico, Chile, Peru, Venezuela and Ecuador for example. And even if we talk specifically about Spain, they still have other variations, such as Catalan and Galician.
So, even if someone is fluent in a specific language, that doesn’t mean they are capable of translating perfectly to that language in any place in the world where this is the native language. You must understand the minimum of their culture, their slang, and how they usually communicate something that you are interested in communicating to them.
I’ll take myself as an example. I’ve been working for Japanese people for the last couple of years as a linguist, using Portuguese and English as source and target languages. In the beginning it was a hard task. Much of what was said or written to me was difficult to understand: their awkward accent, the different words they used (words that are in the dictionary, but I’d never really heard people saying them on a daily basis), or incomplete sentences. So I had to get used to their weird English sentences, sometimes just random words that I had to put together like a puzzle and figure out the missing words. But, in the end, it was just a matter of adapting to their culture, or to JapanEnglish as I call it. Now, I feel 100% confident while working with them. I had to spend a year studing their different habits, and basically dig a way into making myself understandable in their language, in this case JapanEnglish.
You might say JapanEnglish is not really a language, but I argue that it is. It’s just a mixture of Japanese and English, the same way Catalan is a mixture of Spanish and French; and Galician a mixture of Spanish and Portuguese. The only difference is JapanEnglish is not an official language. My point here is that it’s important to realise why you must get to know your target public as deeply as possible, so that your translation work will be accurate.
I can also take my internship at EuroTalk as a second example of my work experience. I worked in app localisation, focused on teaching maths to very young children. Some might say it must have been an easy task. But actually it was not that easy. Children are different from adults, they use different vocabulary and they can easily get distracted. Plus, you can’t use a completely different vocabulary than teachers use at school, because the main idea is to reinforce what they will learn or are already learning at school; otherwise you might just confuse them, which will mean unhappy children and parents.
I know that for most linguists time is money, as it is for most people, but a piece of advice from what I have learned during my career is, take some time and effort to study your market. I believe that if you do, your chances of boosting your career are greater.
Izabella
The challenges of translation
Over the last six months we’ve had our new free app uTalk translated into over 30 languages, and dealt with over 120 native language speakers who’ve either translated or performed the scripts. Along the way we’ve confronted many challenges which really emphasise how one language can be ambiguous whilst another is precise, and vice versa.
In English, for example, we can go to the shop and ask for a pepper without having to specify the colour, or order a boiled egg without stating whether it should be hard or soft; we refer to brothers and sisters without having to qualify their age; we talk about grandparents, uncles and aunts without saying which side of the family they are on and, perhaps most infuriatingly for non-native speakers (those inclined towards a bit of juicy gossip), we can refer to friends and partners without having to say whether they are male or female. We can be elusive and a little bit mysterious through the vagueness of the English tongue. This is not always the case in every language, and here are a few examples of what we’ve learnt so far:
– In Vietnamese, you don’t just have a brother or sister: there is no general word. Instead, you specifically have an older or younger brother or sister. In Basque, too, there is no generic word, but the difference depends on the gender of the speaker rather than age: my Mum’s word for her brother (neba) will be different to my Dad’s word for his brother (anaia).
– Danish has two words for a wall, depending on whether it is an outdoor, brick-built wall or an interior wall.
– In Polish, we debated the straightforward English phrase He scores (a goal), which can be translated with a variety of terms depending primarily on whether he scores visibly, in the eyes of the spectators, or definitely, after verification from the referee.
– The Romanians use two words for snow – one to describe the falling droplets, one to refer to the layer already on the ground.
As well as these difficulties in trying to get different languages to correspond to each other, we’ve come across some interesting stylistic issues which don’t exist in English:
– In languages such as Czech and Slovak, our translators worried over the best way to tell the time, since it is common to express twenty-five past two as five to half past two, a construction which may initially confuse learners who have never encountered it. (English speakers may also be surprised when they first learn the time in many Slavic languages, where quarter past four is, literally, quarter of the fifth, the implication being that we are in the fifth hour).
– In Chichewa, our translators opted for entirely different and equally valid counting systems: one went for the traditional Chichewa way of counting based on the numbers 1 to 5, followed by increasingly complex and lengthy sums which require quick thinking and an aptitude for arithmetic in everyday transactions; the other opted for the commonly used English loan words- twente eiti (28), faifi (5) etc. Both systems are equally used, understood and widespread in Malawi.
– Our Honduran consultant objected slightly to the inclusion of the word ketchup in the Latin American Spanish script, saying that la salsa de tomate would be more appropriate in his country. But this clashed with our Peruvian consultant’s advice, since ketchup is a widespread word in Peru and the salsa de tomate could refer to any other tomato-based sauce. Our Mexican translator chipped in that in Mexico ketchup is indeed commonly used, though catsup would be equally widespread… In the end, we settled on ketchup as the most generally acceptable in the largest number of places.
– In Polish, there is no good way to translate the phrases at the top of the stairs and at the bottom of the stairs: they would just say on the stairs in both cases. Part of the reason for this is the strange repetition you get if you specify at and on – na górze na schodach. The same odd-sounding repetition caused problems in the Spanish translation of I’m leaving tomorrow at eight in the morning, since the words for tomorrow and morning are identical, thus Me marcho mañana a las ocho de la mañana. It sounds so strange that people would prefer to leave out the first mañana.
These are just a few of the little points of interest we encounter on a regular basis in our translation project, and we’re looking forward to finding more and sharing them with you!
Nat
uTalk is now available from the App Store – it’s free to download and includes basic words in 25 languages, with options to upgrade for more vocabulary.
Something Borrowed: when one language just isn’t enough
After reading Konstantia’s post a few months ago about how many of our everyday words come from Greek, I started to think about where some of our other words came from. You might think that we are the ones influencing everyone else (words such as wifi in French, surfear for surfing the net in Spanish, and a lot of business jargon in German – downloaden, ein Workshop, ein Meeting and so on…), and of course that’s true. Most new inventions (the Internet, computers and related tech such as wifi) are named by Americans, and therefore the English word is often passed along to other cultures and absorbed into their languages. You’ll also find many non-English speakers throwing in English phrases amidst their native tongue. Any other Borgen fans will probably have noticed the way that characters casually use phrases such as ‘on a need to know basis’ whilst otherwise conversing in Danish. Clearly our language, especially in the business, IT and entertainment domains, has a huge global influence.
However, if you look a little further back, you’ll find us doing exactly the same thing. It might seem incredibly cool to Europeans now to use English or merely ‘English-sounding’ words day to day, but we’re just as guilty of language-envy or just pure laziness with French, especially. How to describe that annoying feeling of being sure you’ve already seen or done something? Déjà vu, of course. Not to mention dozens of other words and phrases we all use on a daily or regular basis: laissez faire, enfant terrible, a la carte, a la mode, arte nouveau, en route, faux pas… I could go on for pages. You’d probably struggle to go through a day without using at least one or two obviously French words. It’s almost as if we simply couldn’t be bothered to think of our own words for some of these things, although I also suspect it has a lot to do with our associations with French as chic (another one!) and sexy. This is especially true in the beauty industry, which explains the proliferation of products labelled visage or with names like touche eclat remaining in their original alluring French guise.
French is the best example, as they are our nearest geographical neighbours, and historically one of our closest political connections, which explains the huge interconnection of our languages. However, as soon as you think about it, there are hundreds of other words that have crept into our parlance from other languages. Words like Zeitgeist and one of my favourites Schadenfreude have come over from German, whilst our food vocabulary owes a lot to Spanish (salsa, jalapeno, tortilla, nacho, paella…) We’re also becoming ever more familiar with words and especially foods from China and Japan. Sushi, sake, kimono, karate, karaoke and so on are everyday words to us, whilst we happily order bok choy, chop suey and chow mein without even thinking about it, not to mention concepts like yen, zen and feng shui. Taekwondo has made its way over from Korea, whilst we’ve taken words like bamboo and paddy from Malay.
This is just a quick look at some of the more obvious ways that our language has spread globally, and how many words we have absorbed from nearby European countries, but also from more distant Asian cultures. We’re such a global country, and it’s strongly reflected in our language. We’d love to hear more examples of English words creeping into other languages or other foreign words you’ve noticed in English, so feel free to leave a comment below!
Alex
